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About Enrich

Our mission is to empower all people to make effective personal finance and career decisions throughout their lives.

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Business meeting at table with coworkers shaking hands
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Our Story

Empowered by our success with financial literacy in higher education, the folks at iGrad are excited to bring financial wellness education to a much wider audience - with Enrich.

In launching Enrich, we leveraged our financial literacy expertise and award-winning platform to offer a product tailored to the unique needs of consumers, as well as the broader marketplace.

We are pleased to partner with financial institutions, employers, and financial advisers to offer financial wellness that works.

What people are saying

About Enrich Financial Wellness

Learn how we’re creating workplace financial wellness programs tailored for your organization.

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Directional signs for our mission
Directional signs for our mission
Directional signs for our mission

Our Mission

To empower all people to continuously make effective personal financial decisions.

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Bullseye
Bullseye

Our Focus

Our entire company is holistically dedicated to improving the financial capability of our users.

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Gavel
Gavel

Our Belief

Effective financial literacy efforts must be continuous, engaging, and individually relevant.

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Heart in hand
Heart in hand

Our Passion

To be a national financial literacy leader and enrich the lives of our users.

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Three figures with stars above them
Three figures with stars above them

Our Values

We value individuals and interactions, and serve a vibrant community with personalized education.

Gold medal in financial wellness
Gold medal in financial wellness
Gold medal in financial wellness

Our Service

Exceed expectations and provide solutions to suit our partners’ unique challenges.

Meet the Leadership Team

Get to know the people behind our financial wellness platform.

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As founder and CEO, Rob leads the team’s overall business strategy and is integrally involved with each department. Outside the office, he likes to pretend he has free time and enjoys traveling to places off the beaten path with his wife Leah and son Landon.

Rob LaBreche

President & Founder

Illustration of Donna Miller
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Donna leads the Sales Team, making sure we offer what our partners want, need and will use to become financially well. Outside the office, Donna loves life and enjoys laughing as often as possible - especially at herself.

Donna Miller

VP, Business Development

Illustration of Danny Crinion
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Danny leads our talented IT team in bringing our vision to life with a focus on quality and security. Outside the office, he can be found battling his sons Aidan and Liam in the latest video game or on the nearest sports field.

Danny Crinion

CTO

Illustration of Todd Woodlee
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Todd works to expand our amazing client base, devoted to improving financial wellness through our financial literacy products. Outside the office, Todd enjoys spoiling a good walk on the nearest golf course.

Todd Woodlee

VP, Client Development & Research

Illustration of Kevin Soehner
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Kevin coordinates interdepartmental communication and workflow, while overseeing our back end operational units. Outside the office, Kevin can be found binging on Netflix and lamenting the latest Buffalo sports disappointment.

Kevin Soehner

VP, Operations

Illustration of Rob LaBreche
dots
dots

As founder and CEO, Rob leads the team’s overall business strategy and is integrally involved with each department. Outside the office, he likes to pretend he has free time and enjoys traveling to places off the beaten path with his wife Leah and son Landon.

Rob LaBreche

President & Founder

Illustration of Danny Crinion
dots
dots

Danny leads our talented IT team in bringing our vision to life with a focus on quality and security. Outside the office, he can be found battling his sons Aidan and Liam in the latest video game or on the nearest sports field.

Danny Crinion

CTO

Illustration of Kevin Soehner
dots
dots

Kevin coordinates interdepartmental communication and workflow, while overseeing our back end operational units. Outside the office, Kevin can be found binging on Netflix and lamenting the latest Buffalo sports disappointment.

Kevin Soehner

VP, Operations

Illustration of Donna Miller
dots
dots

Donna leads the Sales Team, making sure we offer what our partners want, need and will use to become financially well. Outside the office, Donna loves life and enjoys laughing as often as possible - especially at herself.

Donna Miller

VP, Business Development

Illustration of Todd Woodlee
dots
dots

Todd works to expand our amazing client base, devoted to improving financial wellness through our financial literacy products. Outside the office, Todd enjoys spoiling a good walk on the nearest golf course.

Todd Woodlee

VP, Client Development & Research

Latest Press Releases

Check out the latest Enrich news

igrad and financial fitness group financial wellness

Enrich News

Financial Fitness Group to Merge with Aztec’s iGrad to Create a Complementary Financial Education Platform and Expand Industry-Leading Offerings

Awards & Recognition

Pensions & Investments

Eddy Award for Financial Wellness

Eddy Award: Financial Wellness

Pensions & Investments’ annual Eddy Awards recognizes plan sponsors and service provider leaders who offer investment and financial education to their participants regarding smart strategies to invest and plan for retirement.

Eddy Award for Financial Wellness

Institute for Financial Literacy

EIFLE award

Education Program of the Year

Established in 2007, the mission of the Excellence In Financial Literacy Education (EIFLE) Awards is to promote the effective delivery of consumer financial products, services and education by acknowledging the accomplishments of those that advance financial literacy education.

EIFLE award

AFCPE Award

AFCPE Award

Outstanding Consumer Info

The annual award is given to a company or agency that displays scope, timeliness and scholarship in its approach to financial literacy, and provides information useful to those working in the field of financial counseling and planning.

AFCPE Award
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