About Enrich

Meet the team behind the award-winning financial wellness platform, Enrich.

Our Story

Empowered by our success with financial literacy in higher education, the folks at iGrad are excited to bring financial wellness education to a much wider audience - with Enrich.

In launching Enrich, we leveraged our financial literacy expertise and award-winning platform to offer a product tailored to the unique needs of consumers, as well as the broader marketplace. We are pleased to partner with financial institutions, employers, and financial advisers to offer financial wellness that works.

Featured Partner Praise
Enrich is providing us with many different interactive tools, all in a single, at-your-fingertips resource. It’s fun and interesting; those who dig into Enrich will want to explore more!

Kimberly Barrett

Ameritas wellbeing consultant

About Enrich Financial Wellness

Learn how we’re creating workplace financial wellness programs tailored for your organization.

Our Mission

To empower all people to make effective personal finance, student loan, and career decisions throughout their lives.

Our Focus

Our entire company is 100% focused on improving financial capability. We are not a subsidiary of a larger company or an organization trying to reinvent ourselves.

Our Belief

We believe financial literacy efforts need three qualities to be effective: 1) Continuous and ongoing, 2) Interactive and engaging, 3) Relevant to each individual.

Our Passion

We're crazy passionate about being a national financial literacy leader, working every day to build a product that enriches the lives of our users.

Our Values

We value individuals and interactions. Our platform serves a vibrant community engaged on a social level and educated in a highly personalized way.

Our Service

We aim to exceed all expectations in every partnership, while providing customized, personalized, and reportable solutions to our partners' unique challenges.

Meet The Leadership Team

  • As founder and CEO, Rob leads the team’s overall business strategy and is integrally involved with each department. Outside the office, he likes to pretend he has free time and enjoys traveling to places off the beaten path with his wife Leah and son Landon.

Rob LaBreche

President and CEO / Founder

  • Kris is our Executive Vice President. Outside the office Kris enjoys cheering on the Baltimore Ravens and Maryland Terrapins, and giving regular financial literacy lessons to his daughters Averie and Laila.

Kris Alban

Executive Vice President

  • Danny leads our talented IT team in bringing our vision to life with a focus on quality and security. Outside the office, he and his wife Shannon can be found battling their sons Aidan and Liam in the latest video game or on the nearest sports field.

Daniel Crinion


  • Dan leads the Product Team, building our suite of personal finance, student loan, and career web products. Outside the office, Dan can be found stumping for Tom Brady's greatness or playing awkward Bright Eyes records.

Dan Goniprow

VP, Product

  • Kevin coordinates interdepartmental communication and workflow, while overseeing our back end operational units. Outside the office, Kevin can be found binging on Netflix and lamenting the latest Buffalo sports disappointment.

Kevin Soehner

VP, Operations

  • Donna leads the Sales Team, making sure we offer what our partners want, need and will use to become financially well. Outside the office, Donna loves life and enjoys laughing as often as possible - especially at herself.

Donna Miller

VP, Business Development

  • Todd works to expand our amazing client base, devoted to improving financial wellness through our financial literacy products. Outside the office, Todd enjoys spoiling a good walk on the nearest golf course.

Todd Woodlee

VP, Client Development & Research

  • Alyssa directs the Video Department, giving our users a creative way to learn and interact with finance topics. Outside the office, Alyssa can often be found on an "off-the-grid" adventure.

Alyssa Lucca

Director of Media & Video

Meet Our Financial Wellness Experts

Meet some of Enrich's brightest minds in financial wellness.

  • Sharon is a best-selling author, founder of Pay Your Family First, international speaker, CPA, and CGMA. In addition to her international blockbuster "Rich Dad Poor Dad," she has written "Think and Grow Rich for Women."

Sharon Lechter

Best Selling Author & CEO of Pay Your Family First

  • Terry is a nationally recognized expert on personal finance. She writes a syndicated personal finance column on the Huffington Post and has authored four best-selling books including, "The Savage Truth on Money."

Terry Savage

Nationally Syndicated Financial Columnist

  • Reyna Gobel, M.B.A. and M.J., is an author, and a professional speaker whose writing appears regularly in national magazines and the web home of her future video game: collegesavingsanxietycrusher.org

Reyna Gobel

Personal Finance Writer

  • Heather is an attorney and a nationally recognized expert specializing in student loan law. She has provided award-winning student loan education and consultation for universities, associations and professional advisors.

Heather Jarvis

Student Loan Expert

  • Angela is a Certified Personal and Family Finance Educator and co-author of the award winning Your Financial Mastery personal finance college curriculum. She is also a featured contributor in Think and Grow Rich for Women.

Angela Totman

Certified Personal and Family Finance Educator

  • A licensed investment advisor for over ten years, Ornella Grosz is the author of "Moneylicious: A Financial Clue for Generation Y," an easy-to-understand guide about money and personal finance for young people.

Ornella Grosz

Investment Advisor & Certified Financial Educator


We’re good at what we do and we have the hardware to show you.

iGrad - Eddy Award: Financial Wellness - Pensions & Investments
  • Pensions & Investments’ annual Eddy Awards recognizes plan sponsors and service provider leaders who offer investment and financial education to their participants regarding smart strategies to invest and plan for retirement.

Eddy Award: Financial Wellness

Pensions & Investments

iGrad - Education Program of the Year - Institute of Financial Literacy
  • Established in 2007, the mission of the Excellence In Financial Literacy Education (EIFLE) Awards is to promote the effective delivery of consumer financial products, services and education by acknowledging the accomplishments of those that advance financial literacy education.

Education Program of the Year

Institute of Financial Literacy

iGrad - Outstanding Consumer Info
  • The annual award is given to a company or agency that displays scope, timeliness and scholarship in its approach to financial literacy, and provides information useful to those working in the field of financial counseling and planning.

Outstanding Consumer Info


Latest Press Releases

Check out the latest Enrich news.

The Virginia Retirement System’s myVRS financial wellness platform powered by Enrich™ took first place in the financial wellness category among public plans with more than 5,000 participants at the annual Eddy Awards sponsored by Pensions & Investments.

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Franklin Templeton has partnered with San Diego-based financial education company iGrad to develop MyFi Guide™, a financial wellness digital platform designed for financial professionals to share with defined contribution plan sponsors and participants.

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Honda Federal Credit Union has partnered with San Diego-based financial education company iGrad to offer the award-winning Enrich financial wellness platform to its nearly 70,000 members. Honda FCU is a credit union exclusively for Honda Corp. employees.

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San Diego-based financial education company iGrad/Enrich has been named as one of three honorees in the inaugural Barron's Celebrates: Financial Empowerment for its contributions to improving the financial health and security of Americans.

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