Chelsea Groton Bank has partnered with the San Diego-based company iGrad to offer its members financial wellness education.
Based in Groton, Conn., the full-service mutually owned bank recently launched Enrich™, iGrad’s adaptive, personalized and interactive online financial literacy platform.
"The Chelsea University powered by Enrich platform customizes content to the customer, offers content that can take as little as a minute to review, and allows us to share our own bank content, all of which were very important to us.” Lori Dufficy - EVP, director of sales and service at Chelsea Groton Bank
Enrich is used by more than 300 employers and financial institutions nationwide to provide comprehensive financial wellness education and action plans to employees and customers.
Chelsea Groton Bank has been committed to financial wellness for many years, including its creation of a Community Education Program in 2004 to commemorate its 150th birthday.
The program offers financial literacy classes in schools and community organizations throughout its market area in Connecticut and Rhode Island.
“Chelsea Groton Bank has always had a focus on education, for customers, employees, and members of the community. In 2004, we formally launched the Community Education program, now called Chelsea University, and have had a full-time education officer on our team since,” explained Lori Dufficy, EVP, director of sales and service at Chelsea Groton Bank. “While we will continue to offer financial literacy and lifestyle programming in a classroom setting, we felt it was time to offer customers and members of the community, especially those who aren’t able to make it to an in-person class, an opportunity to access important information at their own pace. The Chelsea University powered by Enrich platform customizes content to the customer, offers content that can take as little as a minute to review, and allows us to share our own bank content, all of which were very important to us.”
Enrich offers material that will be valuable to all bank customers, with educational content including student loans, mortgages, long-term health care and more.
Designed around a proprietary behavioral algorithm, Enrich personalizes financial information for each user’s situation and needs. It also offers tools, quizzes, videos, articles and a library of multimedia content.
“Chelsea Groton Bank is an excellent example of a financial institution committed to helping its customers manage daily finances, save for major purchases and plan for retirement,” said iGrad founder and President Rob LaBreche. “We are very pleased to partner with Chelsea Groton Bank to support their efforts with our Enrich financial wellness platform.”
In addition to Enrich, iGrad offers a financial wellness education platform, also called iGrad™, for college students that is used at more than 600 colleges and universities nationwide.
iGrad is a three-time winner of Education Program of the Year (The Institute for Financial Literacy), Best Product award for three years running (University Business Magazine), as well as the Outstanding Consumer Information Award (Association for Financial Counseling and Planning Education). For more information about iGrad and its financial wellness platforms, visit www.enrich.org.
About Chelsea Groton Bank
Based in Groton, Conn., Chelsea Groton Bank is a full-service mutually owned bank with more than $1.1 billion in assets. Its products and services include consumer banking, business banking, mortgage, and business lending, cash management, financial planning, and financial education classes. With 14 branch locations throughout New London County and a Loan Production Office in Hartford County, Chelsea Groton Bank also provides online and mobile banking, 24-hour telephone banking, and nationwide ATM banking for individuals, families, and businesses. To learn more, please visit chelseagroton.com.