How PEFCU Gamifyed Financial Wellness to Increase Engagement

In 2023, rising inflation and economic uncertainty heightened financial stress for many employees, affecting not just their wallets but also their mental health, sleep, and workplace productivity. PwC’s 2023 Employee Financial Wellness Survey highlighted this crisis, revealing that 60% of employees feel stressed about finances, with 49% struggling to meet monthly expenses – even among high earners.

Publix Employees Federal Credit Union (PEFCU), dedicated to serving the financial needs of Publix Super Markets’ employees and their families, recognized that its members were increasingly feeling the pinch of inflation and stagnant wage growth, making it difficult to meet everyday expenses. 

This led to PEFCU partnering with iGrad to implement its Enrich platform to empower its members with financial knowledge and support, resulting in transformative changes in financial behavior. This case study explores how the collaboration has driven member engagement, improved financial literacy, and achieved measurable results.

• Participants showed an average knowledge gain of 56.06%. Pre-platform knowledge scores averaged 72.26%, with post-platform scores rising to 89.27%
• Data shows members saved at a higher rate than before, contributing to emergency funds and retirement accounts. PEFCU also reported noticeable credit score gains among participating members

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